As always, I had such a fun time with Jen! Her brand photos turned out SO CUTE and I was so excited to go home and edit these right away. Jen has such positive and fun energy and is a hard working multi-passionate business owner. I was so happy to capture her bright personality in her branding photos and I’m sure you will see exactly what I am talking about below.
Give her a follow on the gram @jenkruskampphoto and @jenkcalligraphy
I’m so excited for one of my good friends who opened her storefront this week during this crazy time! This is so inspiring to me and I love how she did not let anything stop her, not even a pandemic. I am so proud of her and can’t wait to go visit myself and snap a few photos of course!
I have done many product and event photoshoots for Sam, (The Cheesecake Girl), over the years and thought I would share a little blog post of a few of my favorites photos in honor of her store opening. If you have not already, please do yourself a favor and go order a cheesecake, or literally anything off her menu. Everything Sam makes is top of the line and she’s known for her unique, (and boozy) flavors that she nails to perfection. My mouth is literally watering after going through some of these photos and I think I’ll need to make the drive up to Columbus as soon as I can to grab some!
Check out her page and order online here…
Well obviously I was pretty pumped when Laura reached out to me to take some photos because I’m OBSESSED with her cookies. Not only are they cute as heck, they taste amazing. I ordered some logo cookies from her awhile back and also ordered her “sweet tooth'‘ cookies for my fiance for dentist appreciation day. (You probably put this together, but my fiance is a dentist). They turned out so cute and it was so hard not to eat them all before I gave them to him and his office. Not only are Laura’s cookies amazing, but she is so cute and so fun. I am so excited for her new storefront to open here soon in Hilliard and if you haven’t already, you NEED to try her baked goods!
You can follow along with Laura here at Bakes By Lo.
I absolutely love working with other fellow photographers. I feel like I can easily connect with them and that was exactly the case with Amber and I. She had such a cute vision for these branding photos and I was SO ON BOARD when she mentioned bringing wine and donuts to the shoot. Like, did someone say ideal client? We had a great time in the new Locust and Vine studio, which has been absolutely amazing for these kinds of photoshoots. Amber and I have stayed connected since our session and I am so glad that I gained a new local photographer friend.
You can check out Amber at Amber Victoria Photography.
Think of all of your favorite business bosses you follow on social media. Are you able to list a few fun facts about them? Do they share their favorite foods? Do you know their favorite shows? These are very effective ways for business owners to connect with their audience and grow their following.
These bosses are crushing the game because they are creating a bond and developing trust with their followers. Aren’t you more likely to take advice from a friend rather than from a total stranger? The beauty of social media is we can make online friends and connect with people we may have never had the opportunity to interact with before the internet. Our followers can see our face every single day, listen to our different passions, and even stay up to date on our everyday lives. Sure, there are going to be some people who will become annoyed with the amount we may post, and guess what, they can just scroll/swipe on by. BUT there are those who are wanting to see our faces everyday and are not only interested in the products and services we offer, but also care about us and want to hear more of our story. Before I made my official move to Cincinnati, I followed a lot of creatives on social media where I was able to interact and become friends with them! This made the transition so much easier for me, because I already had friends welcoming me to my new city.
So the next question is, what do you share, and how do you stand out from the crowd and get your audience to engage with you online? You need to find things that can connect you with your audience. Sharing your uniqueness is so important because it allows your audience to connect with you in ways other than just through your products and services. One way to show off your personality and your uniqueness is by incorporating them in your headshots. My cats, love for IPAs, and addiction to coffee are a few things that shape and build my brand. I want to show my followers that I want to have a fun, candid experience and I want to be friends will all of the other crazy cat ladies out there.
If you are in the greater Columbus or Cincinnati area then you should check out my Authentic Headshot sessions! I am helping local creatives find their true selves and helping them put this into their brand.
Stay true to you and check out my authentic headshot sessions here.
